Strategic Expansion Targets for 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

So you require equity sponsors who believe in the vision and the group. Another lesson: you need to open 4 to 6 shops in a new market within 2 to 3 years. That's expensive, however it creates emergency, constructs awareness, and justifies above-store management. Without it, you stay sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we deliberately developed strong bases in Phoenix and Dallas. That offered us the profitability to endure sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas also where our team lived. Having the whole group in-market to support shops, hire, and make sure culture was big.

Freddy's Frozen Custard & Steakburgers

How to Scale a Restaurant Concept

Individuals frequently underestimate how vital team is to scaling. How have you approached building and scaling your group? This is something I'm truly happy with. Our team took all the important things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We stress growth mindset and career pathing.