Quick Service Market Share Trends for 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You mentioned expecting 5070% volumes. I have actually even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You require equity sponsors who believe in the vision and the group. Another lesson: you need to open four to 6 stores in a new market within 2 to 3 years. That's pricey, but it produces emergency, develops awareness, and justifies above-store leadership. Without it, you stay sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we intentionally constructed strong bases in Phoenix and Dallas. That provided us the profitability to stand up to sluggish starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the entire team in-market to support stores, hire, and make sure culture was huge.

Freddy's Frozen Custard & Steakburgers

How to Scale a Dining Brand

People frequently undervalue how vital team is to scaling. How have you approached building and scaling your team? This is something I'm truly happy with. Our team took all the important things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We highlight development mindset and profession pathing.