Expansion Updates: Regional Milestones for 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You pointed out expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

So you require equity sponsors who think in the vision and the team. Another lesson: you need to open 4 to 6 stores in a brand-new market within 2 to 3 years. That's pricey, but it creates important mass, develops awareness, and validates above-store leadership. Without it, you remain slow and unprofitable.

Freddy's Frozen Custard & Steakburgers

And we were lucky that Dallasour 2nd marketwas also where our group lived. Having the whole team in-market to support shops, hire, and ensure culture was big.

Freddy's Frozen Custard & Steakburgers

Steps to Scale a Dining Brand

People frequently underestimate how crucial team is to scaling. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.